By Mallory Martin, Digital Account Executive
2020 was certainly a catalyst for more time spent on social media. Social networks offered us a way to feel connected to our friends and families, even if we couldn’t physically enjoy our time with them. We were also able to discover new hobbies and stay up-to-date on current events.
With these changing habits of increased activity on social media comes changed data for marketers to implement in 2021. Sprout outlines the best – and worst – days and times to post on each social channel based on the global engagement with posts throughout the week:
Facebook: The most used social platform globally
Best times: Tuesday, Wednesday and Friday 9 a.m.–1 p.m.
Best days: Tuesday, Wednesday, Friday
Worst day: Saturday
Instagram: Launched Reels during the pandemic
Best times: Tuesday 11 a.m.–2 p.m., Monday through Friday 11 a.m.
Best day: Tuesday
Worst day: Sunday
Twitter: Often the first source of information about developing stories, like COVID-19 or the Presidential Election
Best times: Wednesday 9 a.m.– 3 p.m., Tuesday through Thursday 9–11 a.m.
Best day: Wednesday
Worst day: Saturday
LinkedIn: For when you’re looking for a new gig that offers WFH benefits
Best times: Tuesday through Thursday 9 a.m.–noon
Best days: Tuesday and Wednesday
Worst day: Sunday
Sprout also breaks down the best times to post by industry. If you’re looking to revamp your social media strategy, or if it’s become too much to manage on your own, connect with us!
