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Brand Strategy

Jul 21
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The Best Times to Post on Social Media in 2021

By Brand Strategy, Digital Marketing, Social Media Marketing

By Mallory Martin, Digital Account Executive

2020 was certainly a catalyst for more time spent on social media. Social networks offered us a way to feel connected to our friends and families, even if we couldn’t physically enjoy our time with them. We were also able to discover new hobbies and stay up-to-date on current events.

With these changing habits of increased activity on social media comes changed data for marketers to implement in 2021. Sprout outlines the best – and worst – days and times to post on each social channel based on the global engagement with posts throughout the week:

Facebook: The most used social platform globally
Global Engagement
Best times: Tuesday, Wednesday and Friday 9 a.m.–1 p.m.
Best days: Tuesday, Wednesday, Friday
Worst day: Saturday

Instagram: Launched Reels during the pandemic

Best times: Tuesday 11 a.m.–2 p.m., Monday through Friday 11 a.m.
Best day: Tuesday
Worst day: Sunday

Twitter: Often the first source of information about developing stories, like COVID-19 or the Presidential Election
Best times: Wednesday 9 a.m.– 3 p.m., Tuesday through Thursday 9–11 a.m.
Best day: Wednesday
Worst day: Saturday

LinkedIn: For when you’re looking for a new gig that offers WFH benefits

Best times: Tuesday through Thursday 9 a.m.–noon
Best days: Tuesday and Wednesday
Worst day: Sunday

Sprout also breaks down the best times to post by industry. If you’re looking to revamp your social media strategy, or if it’s become too much to manage on your own, connect with us!

Jun 21
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Google Analytics GA4 Update – What You Need to Know

By Brand Strategy, Digital Marketing, SEO

GA4

By Clare Woods, Digital Account Executive

GA4 is an update to Google’s Universal Analytics. This new form of analytics will be beneficial to many businesses as you will be able to measure app data along with your website data. There will also be additional options to track different Metrics in GA4, but it is important to ensure that the set-up is correct and that you still have access to your Universal Analytics to view historical data.

There are 3 Main differences between GA4 and Universal Analytics:

  1. Different Measuring Models – If you utilize Universal Analytics currently, you are probably familiar with looking at sessions and pageviews. With the updates to Analytics, key measurements are not events and parameters. The good news, is that all UA hit types translate into events in GA4, and fall into one of four categories: Automatically Collected Events, Enhanced Measurement Events, Recommended Events, and Custom Events. The first two are collected Automatically, and the second two can be created as needed.
  2. Removal of Monthly Hit Limits – The Free version of Universal Analytics limited measurement to 10 hits. GA4 does not limit hits, and instead limits the number of different events to 500. This is one of the main benefits that many utilizing the new version already appreciate most.
  3.  Free Connection to Big Query – Google Analytics 360 (A paid version of UA) has had this ability previously, but now all GA4 clients will be able to access Big Query. This enables large and complex data to be queried quickly. Previously creating complex custom segments could take hours – this new connection will make these options much more approachable for clients of all sizes.

At Pixelent, we are encouraging and helping our clients to set-up this new version of GA to begin collecting data and utilizing these upgrades as soon as possible. Click on our contact and shoot us a note if you need help implementing this new option from Google.

Contact Us here.

May 31
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5 Video Marketing Statistics … Why You Should Use Video Marketing

By Brand Strategy, Digital Marketing, Pixelent Digital, Social Media Marketing, Video Marketing, Video Production

By Johnathan Polsdorfer, Digital Content Producer

Consumers value video marketing. In fact, video marketing has become an integral part of the buying journey. Don’t believe me? The last time you made a purchase or ordered a service, did you research it first? Did any of that research include watching related videos? Unless you’re in the 5% minority, odds are that video played a role in some part of your decision making process. With video taking on an ever increasing role in the consumer’s decision making process, it’s more important than ever to be utilizing video in your marketing strategy. Here are 5 revealing statistics about the importance of video marketing.

  1. 81% of businesses are using video as a marketing tool, a nearly 30% increase since 2017
  2. 82% of businesses plan to increase their spending on video marketing
  3. Over 75% of businesses say video has helped them increases both their traffic, and their sales.
  4. 81% say they’ve been convinced to buy a product or service by watching a brand’s video
  5. 85% of people WANT to see more video from brands

So where do you land? Have you already experienced the power of utilizing video to expand and grow your brand? Are you part of the 19% not using video, but ready to take the first step?

Where you’re new to video advertising in the digital landscape or you’ve gotten your feet wet and are working on perfecting your process, there are a couple things you can do:

  1. start – you may have had a slow start, but don’t put if off any longer. Now is the time!
  2. create a strategy – this may include commercials, social media, how-to’s, testimonials, product videos, vlogs or more.
  3. implement –
  4. revise/tweak – practice pushes us toward perfect
  5. continue – don’t give up
  6. build your presence

And if you ever need help along the way, we’d love to hear from you and help you do stuff to make your business the most powerful in the world…