Brand Strategy

Everybody has ideas about what a brand should be. Those ideas are cheap, easy and over-valued. Using ideas to build out a strategy that represents your brand, speaks to your ideal customer and meets your business objectives is hard.

Our Digital-first Approach:

  • Visionboard
  • Brandstorming
  • Brand Messaging

Digital Strategy Consulting & Development

We use a unique approach in building digital strategy that compliments your brand identity and values, shows off your competitive advantage and highlights your connection to the community.

Our Approach:

  • Discovery & Audit
  • Strategy Development
  • Content Planning
  • Create & Execute
  • Test & Learn

Search Engine Marketing (Paid Search, PPC)

Our approach to paid search is to identify and find opportunity based on our client’s goals & expectations and to look at paid search through the lens of Organic Search. We believe Paid Search could complement your Organic Traffic and fill in any gaps on more competitive keywords. We define KPI’s and campaign goals together with our clients and continually test and refine campaigns based on performance. Decisions are data driven which allows the campaigns to consistent evolve and help you to meet your changing goals. 

Our Approach:

  • Planning & Strategy
  • Defining Goals & Expectations
  • Custom Keyword Lists
  • Negative Keyword Strategy
  • Ad Copy Writing
  • Goal & Conversion Tracking
  • Testing, Testing 1-2-3

Search Engine Optimization

SEO is a long-term solution to help your brand be relevant on search engines. Search Engine Optimization is not a one and done product but it is a tool that can constantly grow and evolve like your business. We don’t sell a packaged approach to SEO. We can’t promise that it will be hands-off for you or your web team. What we can deliver is a real foundation that can be built upon to deliver results in organic rankings and traffic.

Our Approach:

  • Website and Analytics Audit
  • Share Findings/Identify Opportunities
  • Define Goals and Expectations
  • Create a Roadmap and Set up Organic Tracking 
  • Review Results Monthly for Growth and Organic Conversion
  • Continue to Review the site and keep in good technical standing 

Display Advertising

Display Advertising can help you get more from your marketing budget. Our display advertising can tailor targeting to users based on demographics, past purchase behavior and even things we are currently in-market to buy. We use a real-time bidding platform to buy inventory that puts your message right in front of your desired audience.

Our Approach:

  • Creative Design Services
  • Customized Audiences
  • Data-Driven Decisions

Video Production

Video advertising is the fastest growing area of online advertising. Why? Simple. Using video as part of a marketing strategy is super effective!

Whether you have a story to tell, a product to promote, or any other video needs, the Pixelent production team is ready to help bring your compelling content to life.

We’ll work with you to navigate the production process, from conceptualization to scripting, on location production to the final edit.

And when you pair our incredible production team with the stellar optimization of our social and digital strategy experts, your video will stand out and the results will speak for themselves.

Our Approach:

  • Conceptualization
  • Scripting
  • Scheduling/Coordinating
  • Video Production
  • On location or…
  • Our in house studio (including green screen and infinity wall)
  • Post-Production/Editing

Premion – Our OTT/Connected TV/Streaming Television Solution 

OTT (“over the top”) is video content such as TV shows, movies, sports and live TV that can be viewed using an internet-enabled device, without requiring a cable or satellite subscription. Our OTT Solution, Premion is unique in the market as it is only served on directly sourced inventory from recognizable content providers such as HGTV, Discovery Networks, Sling, AMC, Fox Sports, ESPN Etc. and guarantees that you serve only on longform content in this space. We also set ourselves apart by providing both website and footfall attribution for these campaigns so that we can truly measure results and optimize performance to help you meet your goals.  

Social Media – Paid Ads

Our social media targeting capabilities are the richest of any display or video format because it uses first-party user data. We aim to reach users where they spend time keeping up with family and friends and interacting with brands they like and trust.

Our Approach:

  • Tailor Messaging to the Platform and Objective
  • Creative Design
  • Hyper-Targeted Audiences
  • Focus on Authentic Content

Social Media – Management

Do you post on Instagram 1.5 times per day? Do you respond to all of your mentions on Twitter? Do you create a content calendar? Managing Social Media for your company is a full-time job. Let us help you use Social Media to benefit your business.

Our Approach:

  • Audit & Analyze Social Channels
  • Expand Social Media Strategy
  • Create Content Pillars & Calendar

Email Marketing

Email has a median ROI of 122% – over 4x higher than other marketing formats including social media, direct mail, and paid search. We use double opt-in email lists and targeted data segments to reach the most qualified users.

Our Approach:

  • Custom Creative Design
  • Demographic, Interest and Purchase-Based Audience Segments
  • Combined Remarketing Approach

Native Sponsored Content

Native advertising is sponsored content that looks and feels native to the website it is on. Typically the content takes article form and is informative and interesting.

Our Approach:

  • Develop Compelling Content
  • Create a Natural User Experience
  • Build Brand Trust

That Ohio Vibe

That Ohio Vibe is dedicated to sharing the unique, amazing, and often overlooked, stories that make this state such a wonderful place to live. We pair sponsors with consumable video content that makes your brand more engaging.

Our Approach:

  • Choose a Video Story That Compliments the Brand
  • Featured Video on The Ohio Vibe Website & Facebook
  • Use an Extension of Your Branding Campaign