By Clare Woods, Digital Account Executive
GA4 is an update to Google’s Universal Analytics. This new form of analytics will be beneficial to many businesses as you will be able to measure app data along with your website data. There will also be additional options to track different Metrics in GA4, but it is important to ensure that the set-up is correct and that you still have access to your Universal Analytics to view historical data.
There are 3 Main differences between GA4 and Universal Analytics:
- Different Measuring Models – If you utilize Universal Analytics currently, you are probably familiar with looking at sessions and pageviews. With the updates to Analytics, key measurements are not events and parameters. The good news, is that all UA hit types translate into events in GA4, and fall into one of four categories: Automatically Collected Events, Enhanced Measurement Events, Recommended Events, and Custom Events. The first two are collected Automatically, and the second two can be created as needed.
- Removal of Monthly Hit Limits – The Free version of Universal Analytics limited measurement to 10 hits. GA4 does not limit hits, and instead limits the number of different events to 500. This is one of the main benefits that many utilizing the new version already appreciate most.
- Free Connection to Big Query – Google Analytics 360 (A paid version of UA) has had this ability previously, but now all GA4 clients will be able to access Big Query. This enables large and complex data to be queried quickly. Previously creating complex custom segments could take hours – this new connection will make these options much more approachable for clients of all sizes.
At Pixelent, we are encouraging and helping our clients to set-up this new version of GA to begin collecting data and utilizing these upgrades as soon as possible. Click on our contact and shoot us a note if you need help implementing this new option from Google.
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